Franchise Marketing Agency in North Carolina
From restaurants to gyms, franchise businesses need marketing if they want to generate new leads and win over new clients.Even with national or regional advertising help from the overarching franchise brand, there’s the reality of driving sales at a specific location, all while staying within parameters of franchise rules and trademarks.
How a Franchise Marketing Firm Can Help
This is why franchises typically benefit from the support of a franchise marketing company. A professional franchise marketing company will know how to leverage tools — from Internet marketing to direct mail campaigns — to attract new customers and build business.
While many companies help their franchise locations with marketing, there is always more that can be done. Franchise owners who want to stand out in the industry will take advantage of marketing strategies that build business. Here are some of the reasons why marketing for franchises is so important.
- Increases Local Visibility. In order for potential customers in the area to know about a specific franchise, that franchise has to build local brand awareness. Through marketing, more people find out what a store, service or shop offers.
- Expands Audience. Passivity is a recipe for disaster in any industry, but especially for franchises that think they can rely on national branding to keep growing. In reality, franchise marketing is paramount to staying relevant, gaining new customers and moving forward.
- Differentiates. One of the best ways to distinguish a business from its competition is through marketing that highlights its features, emphasizes its unique value and makes it stand out in the minds of prospects.
Social Media Can Be a Powerful Tool for Local Franchise Marketing
Franchise Marketing is an interesting process. I have been in the service of marketing franchises for the past decade and learned over time what to do and what NOT to do through successes and failures....probably more of the latter, but that's what they call experience, right?
The process is unique in that you are working diligently to sell a business model and idea to someone who might be considering starting their own business, but at the same time you are looking for talent and the right characters to join you as a partner in business. If you oversell - you are destined to attract the wrong candidates, if you don't sell enough, no one will be knocking on your door. It is a fine line between being aggressive and consistent with your pushing on new franchise sales while also being reserved enough to look at each candidate from a logical perspective and analyze whether it is someone you would truly enjoy doing business with.
Maybe you have heard the term "takeaway sale"? This is a term that describes a sales process that is counter intuitive to most sales processes in that you are not pushing the prospect to buy your service or good, you are almost telling them that they cannot have it. I have found that by employing this sales tactic in franchise sales, it accomplishes two things. One, that the franchise organization selling the franchise will become less pushing on "Selling Franchises" and avoid situations where a franchise was sold to the wrong candidate. Two, that the franchise buyer tends to want what you wont give to them when you are not pushing the sale on them. It's funny, people want what they can't have....franchises included.
The ultimate key to franchising successfully is to create an image of success, business structure and continuity throughout your business model. The franchisee should feel that you have everything "figured out" in how you operate so that they won't have to.