Franchise Marketing Agency in North Carolina
From restaurants to gyms, franchise businesses need marketing if they want to generate new leads and win over new clients.Even with national or regional advertising help from the overarching franchise brand, there’s the reality of driving sales at a specific location, all while staying within parameters of franchise rules and trademarks.
How a Franchise Marketing Firm Can Help
This is why franchises typically benefit from the support of a franchise marketing company. A professional franchise marketing company will know how to leverage tools — from Internet marketing to direct mail campaigns — to attract new customers and build business.
While many companies help their franchise locations with marketing, there is always more that can be done. Franchise owners who want to stand out in the industry will take advantage of marketing strategies that build business. Here are some of the reasons why marketing for franchises is so important.
- Increases Local Visibility. In order for potential customers in the area to know about a specific franchise, that franchise has to build local brand awareness. Through marketing, more people find out what a store, service or shop offers.
- Expands Audience. Passivity is a recipe for disaster in any industry, but especially for franchises that think they can rely on national branding to keep growing. In reality, franchise marketing is paramount to staying relevant, gaining new customers and moving forward.
- Differentiates. One of the best ways to distinguish a business from its competition is through marketing that highlights its features, emphasizes its unique value and makes it stand out in the minds of prospects.
Is Your Franchise Marketing System Turning Profits Or Running You Out of Business?
If you want to make a business successful you should advertise for it as much as possible locally but keep it simple. The same is true for a franchise business. When you just open your franchise, how are people supposed to know you are there unless you let them know. Or if you have already been opened for some time, how will keep existing customers and attract the new customers? The key to this is advertising for your franchise locally. Yes, your franchisor may offer a great marketing plan, but you want to add to it to increase sales. Or, your franchise may not offer a marketing plan at all. Either way there are several ways you can advertise for you franchise to generate business and stay successful from the beginning!
One great way to advertise is how you present yourself. You should present yourself so that you stand out and people remember you, in a good way of course. Also represent your franchise business. If you own a surf ware franchise, you would not really be able to promote it in a suit. If you support what you sell or provide you will attract others to check it out. If someone complements you on something, how great would it be to say "Thanks, I actually sell this at...., you should come check it out". This is such a simple way to advertise your franchise.
Also, get business cards with your name and location and be personable. I remember being on a plane ride home alone. A nice man, dressed professionally was sitting next to me. He started a conversation with me about our destination and other small talk. After we had talked about why we going there for some time (I was going home and he was on business) he handed me his business card and said he was opening a new restaurant in my area and to come by and check it out. He also gave me a coupon for a free appetizer. Well, I did go to his restaurant and I told many people about it since I enjoyed the experience. This brings out two other ways you can advertise locally for your business. Offering something for free or discounted and word of mouth!
People love free stuff! So, if you can think of something to offer or a great deal you can attract people to come in. Even if it is something small like a free drink on certain days. Sometimes you have to give a little to get a lot! You still have to let people know it is there. So like the guy above did be personable and promote yourself!
The other key thing is word of mouth advertising. This can be a great way to get new customers into your franchise and it is FREE! If someone has a good experience they will share it with others and then they will want to check things out also. However, keep in mind this can be turned around quickly, so make sure you are only giving people good things to talk about.