Franchise Marketing Agency in North Carolina
From restaurants to gyms, franchise businesses need marketing if they want to generate new leads and win over new clients.Even with national or regional advertising help from the overarching franchise brand, there’s the reality of driving sales at a specific location, all while staying within parameters of franchise rules and trademarks.
How a Franchise Marketing Firm Can Help
This is why franchises typically benefit from the support of a franchise marketing company. A professional franchise marketing company will know how to leverage tools — from Internet marketing to direct mail campaigns — to attract new customers and build business.
While many companies help their franchise locations with marketing, there is always more that can be done. Franchise owners who want to stand out in the industry will take advantage of marketing strategies that build business. Here are some of the reasons why marketing for franchises is so important.
- Increases Local Visibility. In order for potential customers in the area to know about a specific franchise, that franchise has to build local brand awareness. Through marketing, more people find out what a store, service or shop offers.
- Expands Audience. Passivity is a recipe for disaster in any industry, but especially for franchises that think they can rely on national branding to keep growing. In reality, franchise marketing is paramount to staying relevant, gaining new customers and moving forward.
- Differentiates. One of the best ways to distinguish a business from its competition is through marketing that highlights its features, emphasizes its unique value and makes it stand out in the minds of prospects.
Inflatables Give Extra Lift to Franchise Marketing Efforts
In order to go anywhere as a franchisee, the franchisor needs to have a sturdy and effective marketing plan in place. Here are some guidelines when it comes to researching a franchisor's marketing plan:
1) Know the Basics: You should take the time to learn the basics about how franchise marketing plans work. In general, a marketing plan is a map laid out by the franchisor that dictates how business will be brought in. As a franchisee, you will contribute a set amount of money / a percentage from sales into a collective marketing plan pool controlled by the franchisor (note that other franchisees will contribute to the pool as well). Depending on your needs as a franchisee, the franchisor will dole out money from the pool that will cover such expenses as TV commercials, direct mailings to potential and existing customers, print advertisements, in-house marketing expenses and fees paid to advertising agencies for their services.
2) Know the Right Questions to Ask: To get a good idea about the durability and success of a franchise's marketing plan, ask these simple questions: Do you understand the needs and tastes of your customers? Do you know the strengths of your competitors? (If you're an active customer of the franchise you're considering buying into, these questions can be answered pretty easily).
3) Get More Information: If you are one of those potential franchisees who doesn't know much about the franchise you're thinking of buying into, you should contact the franchise and request all available public information about the marketing plan. Franchises will usually comply with this request, if only
because they see you as a prospective source of income.
4) See the TOC: You should definitely try to get a peek at the marketing support guide that existing franchisees use. Whereas a lot of this content might be too sensitive to hand out to prospective franchisees, the franchisor should be able to give you at least the table of contents, which will give you a solid overview of the blueprint used to market the brand and product.
5) Seek Out Other Franchisees: Be sure to ask other franchisees specific questions about sales, the best avenues of advertising, and what the franchisor might change about the marketing plan (if any). As you've undoubtedly deduced, you can determine a lot about your franchising potential by gauging current franchisees' levels of satisfaction with the marketing strategies dictated by the franchisor.
6) Learn whether the Franchise is Receptive to Franchisee Input: For the most part, franchisors grant their franchisees some leverage in the creation of their marketing plans. Find out how much say franchisees generally have regarding marketing plan improvements. Also, find out whether or not strategies and/or ideas they've suggested have been recognized and utilized by the franchisor - this will give you a good idea about the amount of creative breathing room you'd have in marketing plan development.