Franchise Web Design Estimates Stokesdale

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in Stokesdale

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

Franchise Web Design Financing Specials

So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

Quick Franchise SEO Services

Franchise Email Marketing Financing Specials

Is Your Franchise Marketing System Turning Profits Or Running You Out of Business?

When making your decision as to which franchise will work best for you, it is vital that you explore the trends impacting the investments you are considering. Shifts in consumerism both nationally and regionally can have a heavy impact on the market in general and on your franchisor specifically. No matter how solid you feel your plan for you business may be, if your intended product is falling out of public favor you have little chance of success. If you don't have a clear concept of what trends will impact your business, then you may want to begin your research there.

National Research

Once you have developed an overall perspective of the market aspects that most impact your franchise, take a look at the big picture. Investigate how your business, and those similar, have fared in the recent political and economic climate (and in the past). Review back issues of national business journals for articles related to both your specific franchisor and your potential competitors to develop a clear perspective of how the market has fluctuated and why. Dig deep. Consult statistics from census data and the Bureau of Labor Statistics and try to determine which demographic groups have most impacted the market for your product.

Brining it Home

Now that you have at least a general concept of what factors have made the greatest difference in your market, it is time to examine what factors are impacting the local market in your area. It is necessary to determine how those factors that have played a role nationally are represented in the area you intend to do business. If at all possible enlist the aid of a private research firm. This will ensure that the data you base your decision on is factual and up to date. Your franchisor may also be able to assist you in your search, as can your network of franchising peers.

Compare the Competition

Once you have a firm concept of the market and how it will most likely impact your new business, it is time to see if your franchisor has what it takes to overcome the competition in your area. Even if you are the only franchise representing your brand in the area, chances are good that you've got competing brands offering similar products or services in your intended sphere of influence. Compare your franchising organizations growth with that of these competitors and try to gauge whether or not your franchisor's growth plans are sufficient to give you an edge against competitors who already have established presences in your area.

Taking the time to research the viability of your intended franchise in the area you wish to do business is a critical step in the development of your business. Overestimating the marketability of your product of the growth potential of your franchise in your specific location could have disastrous consequences. An ill-informed decision could prevent you from seeing the returns you anticipate on your investment and severely cripple your business goals. It pays to take the time to make a smart and fact-based decision that will allow you to make the wisest financial decision in selecting a winning franchise.

 

Franchise PPC Marketing Financing Deals

Franchise Marketing - What Does the Franchisor Do?

Quick Franchise PPC Marketing

Inflatables Give Extra Lift to Franchise Marketing Efforts

Deciding to join a franchise family is a great opportunity with many benefits. Many of these benefits you will not receive if choosing to open your own independent business. You will receive training on the franchise system, you will be part of a big network that can provide assistance to you when needed, and you will be investing in a business that has a higher rate of success than an independently owned business. But another great benefit you will receive is a marketing advantage! Not only would you be buying a well known name or brand, but should receive additional marketing for your franchise!

When you decided to purchase a franchise you will need to consider the marketing plan that the franchisor provides. A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. So, this is something that the franchisor will provide per your franchise contract with them. The marketing that the franchisor provides is a big reason why franchisors have a higher potential for success, so if you don't agree with the plan or there isn't one look for a different franchise.

Marketing for your franchise is an important facet to running your franchise successfully. You will want to ensure that your franchisor offers a great marketing plan that will help generate business for your franchise. The franchisor will have a fee that you will pay for marketing. Since, this is something that you will be paying for, so make sure you get the most for your money.

The marketing plan should cover such expenses as print advertisements, TV commercials, and direct mailings to both potential and existing customers. Also a good plan to look for is one that covers fees that you may pay for advertising agencies for in-house marketing. You want to make sure that you are reaching any potential customers so you will need to have advertisement in as many different forms as possible. For example, if you only put a newspaper ad out, only the people who read that certain section of the paper will see your advertisement. You will want to make sure that their plan is suited for what you are selling, and that it reaches out to a wide variety of people. You will be limiting your franchises success if your franchisor does not have a complete and effective marketing plan.

Another aspect to consider is whether the franchisor will listen to marketing suggestions from franchisees about future marketing. A good franchisor will, since this is a way to stay fresh with their marketing and gain many new ideas that can lead to successful for the whole franchise family. Times are always changing so in order to keep up with them you do have to change a little. What worked 15 years ago, is most likely not what is going to work currently!

 

Franchise Web Design Deals

How to Franchise - Marketing

Franchise SEO Services Financing Specials

 

Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


http://e-wavemarketing.com/north-carolina/

Franchise Web Design Estimates Stokesdale

Franchise Web Design Estimates Stokesdale

Franchise PPC Marketing Financing Deals Advance

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in Advance

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

Franchise Web Design Deals

So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

Franchise SEO Services Cost

Franchise Web Design Financing Specials

5 Tips For Small Business Consulting - Franchise Marketing Made Easy

ou know there are "right" customers and "wrong" customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the "wrong" customers deliver the least value and create the majority of problems in your business.

Who is a customer?

Customers (or clients), by the way, are not just the people who buy your products and services. They also include your employees, and if you're a franchisor, they include your franchisees.

Be careful of expert advice!

So I read a passage on a blog that provided "some helpful hints on how you can spot a great franchise marketing system" and the first hint was this:

Customers are brought in the doors. This is what every business boils down to in the end, whether or not the marketing system brings in the customers. After all, that is where you make your profits.

Taking the express train to bankruptcy

And I thought to myself: Or that is where you lose your profits, your money and ultimately your business!

It's not enough to drive customers through the doors of a franchise, or any business. You've got to drive the "right" customers through the doors! Most businesses, and most marketing systems, do not fulfill that objective. And that's one reason why franchises struggle and fail.

So don't be fooled into thinking that a good franchise is one where "the marketing system" drives customers to the door!

Happy franchisees make the most money

To wit: Some years ago the new CEO of a major retail franchisor asked me to help his franchisees attract more customers and ultimately generate higher revenues so that (a) the franchisees would earn (and keep) more money, and (b) the franchisees would pay higher royalties. Since the beginning of franchising, franchisors have known that franchisees who make and keep the most money are the happiest franchisees!

So I spent several weeks working with a few franchisees to find out more about their customers. Here's what we discovered:

 

  • It cost the "average" franchisee $100 to get a new customer to come through the door (that included marketing costs and the required fee for the franchise advertising fund).
  • The "average" customer spent about $10.
  • No one knew if the customer would return - ever.
  • If the customer did return - no one could predict when or how often.
  • The "average" franchisee did little to nothing to bring the customer back again repeatedly (and you may be surprised to find out why).

Busy, busy, busy going out of business!

 

So while it appeared "the marketing system" was doing its job, e.g. the franchisees were busy serving customers throughout the day, in reality "the marketing system" was slowly running the franchisees out of business (and perhaps into an early grave)!

That and the fact that the franchisees were so busy, busy, busy taking care of all the customers "the marketing system" provided that they had no time to do the things that would have insured getting the maximum benefit out of their customers, i.e. increasing sales, increasing frequency, building rapport with key customers, gathering referrals, etc.

Who caused that fire?

As one franchisee told me, "From the time I open the door in the morning until I close it at the end of a long day, I don't have time to do anything but put out fires."

Upon examination, most of the "fires" were caused by customers and employees. Occasionally, even though they didn't know it, the franchisee caused some of the fires!

Blame it on the franchisor, of course

You can be sure the franchisor got blamed for the majority of the challenges the franchisees faced. Frankly, I would take the side of the franchisees on that issue (though it does no good to blame anyone, but rather to accept responsibility). The franchisor could have done a better job sooner! In other words, the CEO that hired me had only recently arrived at the company. To his credit, he quickly assessed "the marketing system" and knew that it was broken. However, this company had been operating for many years prior to hiring this CEO. Where were the marketing folks all those years? Where was the company's leadership?

Why doesn't this system work?

So what was wrong with "the marketing system" at this company?

Simply, it was producing the "wrong" customers for the franchisees!

Even among customers there are stars

Through our continued research we further discovered that not all customers were created equal! Some spent more money than others and never, ever complained or started a "fire"! Of course, those were "the right" customers.

Problem was, "the marketing system" produced too few "right" customers.

Revealing more about "right" customers

Without giving away too much information (and revealing the company), here's more of what we discovered about the "right" retail customers for this franchise business. They:

 

  • spent about twice as much as the average customer
  • returned 3 to 4 times a week
  • owned a business, which existed within 3.5 miles of the franchise location
  • were males (64%) and females (36%)
  • had partners in their business (46%); most often, a spouse
  • were between the ages of 32 and 62

 

Franchise Lead Generation Financing Specials

Franchise Marketing through Digital Marketing

Franchise Email Marketing Quote

How to Franchise - Marketing

Franchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more. But individual franchisees can't expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchall fashion. It's up to you, as the local franchise owner, to coordinate and implement marketing campaigns that will rally favor with the community.

Because they are flexible, customizable and proven to work, inflatables have always had a natural affinity with franchise sales and marketing. Here are just a few ways incorporating inflatables into your plans can pay off.

1. Promotional Item Giveaways - Inflatable key chains, balls, picture frames and more can be branded with your logo and location. Since everybody likes to win something, have regular drawings for prizes or offer to give promotional items to the first X number of visitors every Tuesday during certain times. You generate good will and provide a way to remind customers to visit your store again soon.

2. Inflatable Product Replicas - Want to stop traffic in the streets and on the sidewalk? Place an inflatable product replica in your parking lot or on your roof. As if their size wasn't enough of a showstopper, giant inflatables also give a lift to franchise marketing because they are colorful. Since they are exact replicas of your products (just much larger!) and not something typically seen every day, curiosity takes hold and customers can't help but walk in to see what's going on.

3. Inflatable Mascots - Similar in size and function to inflatable product replicas, these are giant, identical representations of your corporate mascot. Due to the emotional connection mascots make with customers, these inflatables have a big draw with franchise sales and marketing campaigns.

4. Inflatable Costumes - They walk, they talk, they shake customers' hands. Inflatable costumes add life to any promotion. A combination of inflatable, mascot and costume, these are inflatables you can wear. A built-in fan gives the costume its shape and keeps the person inside cool.

5. Advertising Blimps - Want to see sales soar? Take flight with inflatable advertising blimps. This familiar shape is customized with your franchise's colors and logo, then anchored outside your location. Customers will be able to spot you from miles away.

Because inflatables are easy to set up, deflate, pack up and move, they work wonderfully for use at multiple locations.

Want to kick your franchise marketing up a notch? Inflatables do the job for quick-service food restaurants, tax-preparation offices, auto-parts stores, hair salons and many others. Check out the wide variety of available options that can boost traffic to your store.

 

Franchise Web Design Quote

Inflatables Give Extra Lift to Franchise Marketing Efforts

Franchise PPC Marketing Financing

 

Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


http://e-wavemarketing.com/north-carolina/

Franchise PPC Marketing Financing Deals Advance

Franchise PPC Marketing Financing Deals Advance

Franchise Web Design Deals King

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in King

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

Franchise Email Marketing Financing Specials

So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

Franchise SEO Services Financing Deals

Quick Franchise SEO Services

Franchise Marketing - Step it Up a Notch!

Franchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more. But individual franchisees can't expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchall fashion. It's up to you, as the local franchise owner, to coordinate and implement marketing campaigns that will rally favor with the community.

Because they are flexible, customizable and proven to work, inflatables have always had a natural affinity with franchise sales and marketing. Here are just a few ways incorporating inflatables into your plans can pay off.

1. Promotional Item Giveaways - Inflatable key chains, balls, picture frames and more can be branded with your logo and location. Since everybody likes to win something, have regular drawings for prizes or offer to give promotional items to the first X number of visitors every Tuesday during certain times. You generate good will and provide a way to remind customers to visit your store again soon.

2. Inflatable Product Replicas - Want to stop traffic in the streets and on the sidewalk? Place an inflatable product replica in your parking lot or on your roof. As if their size wasn't enough of a showstopper, giant inflatables also give a lift to franchise marketing because they are colorful. Since they are exact replicas of your products (just much larger!) and not something typically seen every day, curiosity takes hold and customers can't help but walk in to see what's going on.

3. Inflatable Mascots - Similar in size and function to inflatable product replicas, these are giant, identical representations of your corporate mascot. Due to the emotional connection mascots make with customers, these inflatables have a big draw with franchise sales and marketing campaigns.

4. Inflatable Costumes - They walk, they talk, they shake customers' hands. Inflatable costumes add life to any promotion. A combination of inflatable, mascot and costume, these are inflatables you can wear. A built-in fan gives the costume its shape and keeps the person inside cool.

5. Advertising Blimps - Want to see sales soar? Take flight with inflatable advertising blimps. This familiar shape is customized with your franchise's colors and logo, then anchored outside your location. Customers will be able to spot you from miles away.

Because inflatables are easy to set up, deflate, pack up and move, they work wonderfully for use at multiple locations.

Want to kick your franchise marketing up a notch? Inflatables do the job for quick-service food restaurants, tax-preparation offices, auto-parts stores, hair salons and many others. Check out the wide variety of available options that can boost traffic to your store.

 

Franchise Email Marketing Financing Specials

Franchise Marketing Plan

Franchise SEO Services Financing

Franchise Marketing through Digital Marketing

ou know there are "right" customers and "wrong" customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the "wrong" customers deliver the least value and create the majority of problems in your business.

Who is a customer?

Customers (or clients), by the way, are not just the people who buy your products and services. They also include your employees, and if you're a franchisor, they include your franchisees.

Be careful of expert advice!

So I read a passage on a blog that provided "some helpful hints on how you can spot a great franchise marketing system" and the first hint was this:

Customers are brought in the doors. This is what every business boils down to in the end, whether or not the marketing system brings in the customers. After all, that is where you make your profits.

Taking the express train to bankruptcy

And I thought to myself: Or that is where you lose your profits, your money and ultimately your business!

It's not enough to drive customers through the doors of a franchise, or any business. You've got to drive the "right" customers through the doors! Most businesses, and most marketing systems, do not fulfill that objective. And that's one reason why franchises struggle and fail.

So don't be fooled into thinking that a good franchise is one where "the marketing system" drives customers to the door!

Happy franchisees make the most money

To wit: Some years ago the new CEO of a major retail franchisor asked me to help his franchisees attract more customers and ultimately generate higher revenues so that (a) the franchisees would earn (and keep) more money, and (b) the franchisees would pay higher royalties. Since the beginning of franchising, franchisors have known that franchisees who make and keep the most money are the happiest franchisees!

So I spent several weeks working with a few franchisees to find out more about their customers. Here's what we discovered:

 

  • It cost the "average" franchisee $100 to get a new customer to come through the door (that included marketing costs and the required fee for the franchise advertising fund).
  • The "average" customer spent about $10.
  • No one knew if the customer would return - ever.
  • If the customer did return - no one could predict when or how often.
  • The "average" franchisee did little to nothing to bring the customer back again repeatedly (and you may be surprised to find out why).

Busy, busy, busy going out of business!

 

So while it appeared "the marketing system" was doing its job, e.g. the franchisees were busy serving customers throughout the day, in reality "the marketing system" was slowly running the franchisees out of business (and perhaps into an early grave)!

That and the fact that the franchisees were so busy, busy, busy taking care of all the customers "the marketing system" provided that they had no time to do the things that would have insured getting the maximum benefit out of their customers, i.e. increasing sales, increasing frequency, building rapport with key customers, gathering referrals, etc.

Who caused that fire?

As one franchisee told me, "From the time I open the door in the morning until I close it at the end of a long day, I don't have time to do anything but put out fires."

Upon examination, most of the "fires" were caused by customers and employees. Occasionally, even though they didn't know it, the franchisee caused some of the fires!

Blame it on the franchisor, of course

You can be sure the franchisor got blamed for the majority of the challenges the franchisees faced. Frankly, I would take the side of the franchisees on that issue (though it does no good to blame anyone, but rather to accept responsibility). The franchisor could have done a better job sooner! In other words, the CEO that hired me had only recently arrived at the company. To his credit, he quickly assessed "the marketing system" and knew that it was broken. However, this company had been operating for many years prior to hiring this CEO. Where were the marketing folks all those years? Where was the company's leadership?

Why doesn't this system work?

So what was wrong with "the marketing system" at this company?

Simply, it was producing the "wrong" customers for the franchisees!

Even among customers there are stars

Through our continued research we further discovered that not all customers were created equal! Some spent more money than others and never, ever complained or started a "fire"! Of course, those were "the right" customers.

Problem was, "the marketing system" produced too few "right" customers.

Revealing more about "right" customers

Without giving away too much information (and revealing the company), here's more of what we discovered about the "right" retail customers for this franchise business. They:

 

  • spent about twice as much as the average customer
  • returned 3 to 4 times a week
  • owned a business, which existed within 3.5 miles of the franchise location
  • were males (64%) and females (36%)
  • had partners in their business (46%); most often, a spouse
  • were between the ages of 32 and 62

 

Quick Franchise SEO Services

Franchise Marketing - What Does the Franchisor Do?

Franchise Web Design Financing Specials

 

Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


http://e-wavemarketing.com/north-carolina/

Franchise Web Design Deals King

Franchise Web Design Deals King

Franchise PPC Marketing Financing Deals Welcome

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in Welcome

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

Franchise Lead Generation Deals

So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

Franchise PPC Marketing Financing

Franchise Web Design Deals

Franchise Marketing - What Does the Franchisor Do?

Franchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more. But individual franchisees can't expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchall fashion. It's up to you, as the local franchise owner, to coordinate and implement marketing campaigns that will rally favor with the community.

Because they are flexible, customizable and proven to work, inflatables have always had a natural affinity with franchise sales and marketing. Here are just a few ways incorporating inflatables into your plans can pay off.

1. Promotional Item Giveaways - Inflatable key chains, balls, picture frames and more can be branded with your logo and location. Since everybody likes to win something, have regular drawings for prizes or offer to give promotional items to the first X number of visitors every Tuesday during certain times. You generate good will and provide a way to remind customers to visit your store again soon.

2. Inflatable Product Replicas - Want to stop traffic in the streets and on the sidewalk? Place an inflatable product replica in your parking lot or on your roof. As if their size wasn't enough of a showstopper, giant inflatables also give a lift to franchise marketing because they are colorful. Since they are exact replicas of your products (just much larger!) and not something typically seen every day, curiosity takes hold and customers can't help but walk in to see what's going on.

3. Inflatable Mascots - Similar in size and function to inflatable product replicas, these are giant, identical representations of your corporate mascot. Due to the emotional connection mascots make with customers, these inflatables have a big draw with franchise sales and marketing campaigns.

4. Inflatable Costumes - They walk, they talk, they shake customers' hands. Inflatable costumes add life to any promotion. A combination of inflatable, mascot and costume, these are inflatables you can wear. A built-in fan gives the costume its shape and keeps the person inside cool.

5. Advertising Blimps - Want to see sales soar? Take flight with inflatable advertising blimps. This familiar shape is customized with your franchise's colors and logo, then anchored outside your location. Customers will be able to spot you from miles away.

Because inflatables are easy to set up, deflate, pack up and move, they work wonderfully for use at multiple locations.

Want to kick your franchise marketing up a notch? Inflatables do the job for quick-service food restaurants, tax-preparation offices, auto-parts stores, hair salons and many others. Check out the wide variety of available options that can boost traffic to your store.

 

Franchise Lead Generation Deals

How to Franchise - Marketing a Franchise Successfully

Quick Franchise SEO Services

Franchise Marketing Plan

1. Create a Partnership with Other Non-Competition Businesses

Of the best things you can do during the slow season is find other stores or businesses who are in their fast season. As stated before, different industries and businesses have different slow times of year. If you can find someone with a fast season in your slow and a slow season in your fast, you may have just found your perfect business partner relationship. Talk to the other business owner, pull together a franchise marketing plan for two, and watch your business pick up.

2. Participate in Local Events

There are usually local events year round in most towns. This may come in the form of holiday-specific events like Halloween, Fourth of July, Thanksgiving, and Christmas events or they may come in seasonal, annual events like a cause-specific 5k or baseball league. Find what your city offers and try to participate somehow either as a sponsor or a human/company participant. This is a great way to put franchise marketing smack dab in the middle of your community as a contributing, visible, human member instead of just a brand name.

3. Offer Military Discounts and Run Contests

Everybody looks for businesses who are offering specials. Not only does offering military discounts bring in more customers, but it also looks good on your business as you support your country and your troops. You can design contests with free giveaways around specific events or times of year that are happening. Make sure your franchise marketing for these events is well stated that way people know something is going on.

4. Get More Involved in Social Media

Perhaps you have a social media account or maybe your business has never put stock into social media marketing before. If your business is slow, consider looking into alternative types of franchise marketing that you haven't taken advantage of yet. With the popularity of social media, there are few better ways to get your name out there than through social media websites like Facebook and Twitter. With the help of social media websites, you will be able to advertise your business on top of managing customer relations with real-time conversation. If you are not sure if you have the time or knowledge of social media marketing, don't worry, there are tons of companies out there that can help you with that too.

 

Franchise SEO Services Cost

How to Franchise - Marketing

Quick Franchise PPC Marketing

 

Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


http://e-wavemarketing.com/north-carolina/

Franchise PPC Marketing Financing Deals Welcome

Franchise PPC Marketing Financing Deals Welcome

Franchise Email Marketing Deals Oak Ridge

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in Oak Ridge

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

Franchise Email Marketing Financing Specials

So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

Franchise Email Marketing Cost

Fast Franchise Web Design

Online Marketing Pips Out Franchise Marketing - Get To Know Why

Deciding to join a franchise family is a great opportunity with many benefits. Many of these benefits you will not receive if choosing to open your own independent business. You will receive training on the franchise system, you will be part of a big network that can provide assistance to you when needed, and you will be investing in a business that has a higher rate of success than an independently owned business. But another great benefit you will receive is a marketing advantage! Not only would you be buying a well known name or brand, but should receive additional marketing for your franchise!

When you decided to purchase a franchise you will need to consider the marketing plan that the franchisor provides. A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. So, this is something that the franchisor will provide per your franchise contract with them. The marketing that the franchisor provides is a big reason why franchisors have a higher potential for success, so if you don't agree with the plan or there isn't one look for a different franchise.

Marketing for your franchise is an important facet to running your franchise successfully. You will want to ensure that your franchisor offers a great marketing plan that will help generate business for your franchise. The franchisor will have a fee that you will pay for marketing. Since, this is something that you will be paying for, so make sure you get the most for your money.

The marketing plan should cover such expenses as print advertisements, TV commercials, and direct mailings to both potential and existing customers. Also a good plan to look for is one that covers fees that you may pay for advertising agencies for in-house marketing. You want to make sure that you are reaching any potential customers so you will need to have advertisement in as many different forms as possible. For example, if you only put a newspaper ad out, only the people who read that certain section of the paper will see your advertisement. You will want to make sure that their plan is suited for what you are selling, and that it reaches out to a wide variety of people. You will be limiting your franchises success if your franchisor does not have a complete and effective marketing plan.

Another aspect to consider is whether the franchisor will listen to marketing suggestions from franchisees about future marketing. A good franchisor will, since this is a way to stay fresh with their marketing and gain many new ideas that can lead to successful for the whole franchise family. Times are always changing so in order to keep up with them you do have to change a little. What worked 15 years ago, is most likely not what is going to work currently!

 

Franchise Web Design Deals

Online Marketing Pips Out Franchise Marketing - Get To Know Why

Franchise Email Marketing Deals

Franchise Marketing Plan

Franchise Marketing is an interesting process. I have been in the service of marketing franchises for the past decade and learned over time what to do and what NOT to do through successes and failures....probably more of the latter, but that's what they call experience, right?

The process is unique in that you are working diligently to sell a business model and idea to someone who might be considering starting their own business, but at the same time you are looking for talent and the right characters to join you as a partner in business. If you oversell - you are destined to attract the wrong candidates, if you don't sell enough, no one will be knocking on your door. It is a fine line between being aggressive and consistent with your pushing on new franchise sales while also being reserved enough to look at each candidate from a logical perspective and analyze whether it is someone you would truly enjoy doing business with.

Maybe you have heard the term "takeaway sale"? This is a term that describes a sales process that is counter intuitive to most sales processes in that you are not pushing the prospect to buy your service or good, you are almost telling them that they cannot have it. I have found that by employing this sales tactic in franchise sales, it accomplishes two things. One, that the franchise organization selling the franchise will become less pushing on "Selling Franchises" and avoid situations where a franchise was sold to the wrong candidate. Two, that the franchise buyer tends to want what you wont give to them when you are not pushing the sale on them. It's funny, people want what they can't have....franchises included.

The ultimate key to franchising successfully is to create an image of success, business structure and continuity throughout your business model. The franchisee should feel that you have everything "figured out" in how you operate so that they won't have to.

 

Franchise Email Marketing Quote

Online Marketing Pips Out Franchise Marketing - Get To Know Why

Franchise SEO Services Financing Deals

 

Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


http://e-wavemarketing.com/north-carolina/

Franchise Email Marketing Deals Oak Ridge

Franchise Email Marketing Deals Oak Ridge

Franchise Email Marketing Financing Deals Walnut Cove

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in Walnut Cove

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

Franchise SEO Services Financing

So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

Quick Franchise PPC Marketing

Franchise Email Marketing Quote

5 Tips For Small Business Consulting - Franchise Marketing Made Easy

ou know there are "right" customers and "wrong" customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the "wrong" customers deliver the least value and create the majority of problems in your business.

Who is a customer?

Customers (or clients), by the way, are not just the people who buy your products and services. They also include your employees, and if you're a franchisor, they include your franchisees.

Be careful of expert advice!

So I read a passage on a blog that provided "some helpful hints on how you can spot a great franchise marketing system" and the first hint was this:

Customers are brought in the doors. This is what every business boils down to in the end, whether or not the marketing system brings in the customers. After all, that is where you make your profits.

Taking the express train to bankruptcy

And I thought to myself: Or that is where you lose your profits, your money and ultimately your business!

It's not enough to drive customers through the doors of a franchise, or any business. You've got to drive the "right" customers through the doors! Most businesses, and most marketing systems, do not fulfill that objective. And that's one reason why franchises struggle and fail.

So don't be fooled into thinking that a good franchise is one where "the marketing system" drives customers to the door!

Happy franchisees make the most money

To wit: Some years ago the new CEO of a major retail franchisor asked me to help his franchisees attract more customers and ultimately generate higher revenues so that (a) the franchisees would earn (and keep) more money, and (b) the franchisees would pay higher royalties. Since the beginning of franchising, franchisors have known that franchisees who make and keep the most money are the happiest franchisees!

So I spent several weeks working with a few franchisees to find out more about their customers. Here's what we discovered:

 

  • It cost the "average" franchisee $100 to get a new customer to come through the door (that included marketing costs and the required fee for the franchise advertising fund).
  • The "average" customer spent about $10.
  • No one knew if the customer would return - ever.
  • If the customer did return - no one could predict when or how often.
  • The "average" franchisee did little to nothing to bring the customer back again repeatedly (and you may be surprised to find out why).

Busy, busy, busy going out of business!

 

So while it appeared "the marketing system" was doing its job, e.g. the franchisees were busy serving customers throughout the day, in reality "the marketing system" was slowly running the franchisees out of business (and perhaps into an early grave)!

That and the fact that the franchisees were so busy, busy, busy taking care of all the customers "the marketing system" provided that they had no time to do the things that would have insured getting the maximum benefit out of their customers, i.e. increasing sales, increasing frequency, building rapport with key customers, gathering referrals, etc.

Who caused that fire?

As one franchisee told me, "From the time I open the door in the morning until I close it at the end of a long day, I don't have time to do anything but put out fires."

Upon examination, most of the "fires" were caused by customers and employees. Occasionally, even though they didn't know it, the franchisee caused some of the fires!

Blame it on the franchisor, of course

You can be sure the franchisor got blamed for the majority of the challenges the franchisees faced. Frankly, I would take the side of the franchisees on that issue (though it does no good to blame anyone, but rather to accept responsibility). The franchisor could have done a better job sooner! In other words, the CEO that hired me had only recently arrived at the company. To his credit, he quickly assessed "the marketing system" and knew that it was broken. However, this company had been operating for many years prior to hiring this CEO. Where were the marketing folks all those years? Where was the company's leadership?

Why doesn't this system work?

So what was wrong with "the marketing system" at this company?

Simply, it was producing the "wrong" customers for the franchisees!

Even among customers there are stars

Through our continued research we further discovered that not all customers were created equal! Some spent more money than others and never, ever complained or started a "fire"! Of course, those were "the right" customers.

Problem was, "the marketing system" produced too few "right" customers.

Revealing more about "right" customers

Without giving away too much information (and revealing the company), here's more of what we discovered about the "right" retail customers for this franchise business. They:

 

  • spent about twice as much as the average customer
  • returned 3 to 4 times a week
  • owned a business, which existed within 3.5 miles of the franchise location
  • were males (64%) and females (36%)
  • had partners in their business (46%); most often, a spouse
  • were between the ages of 32 and 62

 

Franchise SEO Services Estimates

5 Tips For Small Business Consulting - Franchise Marketing Made Easy

Franchise Web Design Quote

Inflatables Give Extra Lift to Franchise Marketing Efforts

If you are an internal or external small business consultant for a franchise organization, you are constantly looking for ways to help your clients improve their marketing efforts in order to increase revenues.

The value of marketing efforts for franchises should be measured by both their cost-effectiveness and their results in terms of increased sales for the organization. Improved cost-effectiveness can be achieved by implementing better marketing systems. Such systems need to be designed to minimize the time required by the corporate office to oversee the management of local franchisee marketing campaigns, while at the same time they need to contribute towards an increase in the corporate office's visibility into the campaigns and towards increased brand consistency across the organization.

Here are 5 tips for small business consulting franchise marketing made easy:

Tip #1: Unify your brand image across all franchise locations by using consistent collateral: Fast-growing franchise organizations often find themselves quickly outgoing their own marketing systems that worked so well during the early stages of growth. The modus operandi for marketing within a franchise organization must necessarily change when the organization goes from 10 locations to 50 or more, but unfortunately many organizations fail to keep pace with their own growth. One of the riskiest consequences of this type of rapid growth is the loss of control over the organization's brand image due to individual franchisees taking on the task of managing their own campaigns using inconsistent marketing collateral. Therefore, it is important to advise your client to find ways to unify the company's brand image across the entire organization.

Tip #2: Put the power of ordering direct mail and promotional goods directly into the hands of franchisees: By letting individual franchisees control their own, independent direct mail campaigns, you give them the power to mail to whom they want, when they want. However, at the same time by doing so you may be giving up the economies of scale associated with centralizing your direct mail and promotional goods sourcing. The best bet for your client's growing business, then, is for them to continue to empower their franchisees to remain in control of their own direct campaigns, but at the same time you need to help your client find to streamline the fulfillment of direct mail through a single source.

Tip #3: Contract directly with vendors at the corporate level in order to leverage volume buying opportunities: By advising your client to contract directly with vendors who will fulfill promotional goods and print-related orders, you are helping your client to lower operational costs by giving them the ability to leverage volume buying opportunities.

Tip #4: Centralize mailing list generation for maximum quality control: Many individual franchisees have very specific ideas about how and to whom they want to mail coupons and other offers. And, by all rights, they should retain control of this process. At the same time, franchisees tend to have varying degrees of aptitude for list management. And, often mailing list data that is locally sourced is of poor quality, full of errors and outdated. By centralizing the generation of mailing lists but at the same time allowing franchisees to choose their list quantities and demographic selects, your client's organization will enjoy better ease of list generation and higher response rates.

Tip #5: Automate the entire ordering process to minimize the delays and errors associated with human interaction: Finally, your client will also benefit from setting up an Internet-mediated, automated system that enables franchisees to execute customized direct mail and promotional goods campaigns the features only corporate-approved collateral. Such a centralized system gives your client's corporate office full control and visibility into the ordering habits of individual franchisees, but it also safely leaves the decision-making authority about the specifics of each local campaign in the hands of franchisees.

When conducting small business consulting for franchise organizations in the area of marketing, it is important to advise your clients on how to improve the efficiency and cost-effectiveness of organization-wide marketing. At the same time, your recommendations should find ways to empower franchisees at the local level to run their marketing campaigns on their own terms.

 

Franchise Email Marketing Deals

Social Media Can Be a Powerful Tool for Local Franchise Marketing

Franchise SEO Services Cost

 

Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


http://e-wavemarketing.com/north-carolina/

Franchise Email Marketing Financing Deals Walnut Cove

Franchise Email Marketing Financing Deals Walnut Cove

Franchise SEO Services Deals High Point

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in High Point

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

Quick Franchise SEO Services

So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

Franchise SEO Services Financing

Franchise Email Marketing Cost

Franchise Marketing Systems Implementation

If you are an internal or external small business consultant for a franchise organization, you are constantly looking for ways to help your clients improve their marketing efforts in order to increase revenues.

The value of marketing efforts for franchises should be measured by both their cost-effectiveness and their results in terms of increased sales for the organization. Improved cost-effectiveness can be achieved by implementing better marketing systems. Such systems need to be designed to minimize the time required by the corporate office to oversee the management of local franchisee marketing campaigns, while at the same time they need to contribute towards an increase in the corporate office's visibility into the campaigns and towards increased brand consistency across the organization.

Here are 5 tips for small business consulting franchise marketing made easy:

Tip #1: Unify your brand image across all franchise locations by using consistent collateral: Fast-growing franchise organizations often find themselves quickly outgoing their own marketing systems that worked so well during the early stages of growth. The modus operandi for marketing within a franchise organization must necessarily change when the organization goes from 10 locations to 50 or more, but unfortunately many organizations fail to keep pace with their own growth. One of the riskiest consequences of this type of rapid growth is the loss of control over the organization's brand image due to individual franchisees taking on the task of managing their own campaigns using inconsistent marketing collateral. Therefore, it is important to advise your client to find ways to unify the company's brand image across the entire organization.

Tip #2: Put the power of ordering direct mail and promotional goods directly into the hands of franchisees: By letting individual franchisees control their own, independent direct mail campaigns, you give them the power to mail to whom they want, when they want. However, at the same time by doing so you may be giving up the economies of scale associated with centralizing your direct mail and promotional goods sourcing. The best bet for your client's growing business, then, is for them to continue to empower their franchisees to remain in control of their own direct campaigns, but at the same time you need to help your client find to streamline the fulfillment of direct mail through a single source.

Tip #3: Contract directly with vendors at the corporate level in order to leverage volume buying opportunities: By advising your client to contract directly with vendors who will fulfill promotional goods and print-related orders, you are helping your client to lower operational costs by giving them the ability to leverage volume buying opportunities.

Tip #4: Centralize mailing list generation for maximum quality control: Many individual franchisees have very specific ideas about how and to whom they want to mail coupons and other offers. And, by all rights, they should retain control of this process. At the same time, franchisees tend to have varying degrees of aptitude for list management. And, often mailing list data that is locally sourced is of poor quality, full of errors and outdated. By centralizing the generation of mailing lists but at the same time allowing franchisees to choose their list quantities and demographic selects, your client's organization will enjoy better ease of list generation and higher response rates.

Tip #5: Automate the entire ordering process to minimize the delays and errors associated with human interaction: Finally, your client will also benefit from setting up an Internet-mediated, automated system that enables franchisees to execute customized direct mail and promotional goods campaigns the features only corporate-approved collateral. Such a centralized system gives your client's corporate office full control and visibility into the ordering habits of individual franchisees, but it also safely leaves the decision-making authority about the specifics of each local campaign in the hands of franchisees.

When conducting small business consulting for franchise organizations in the area of marketing, it is important to advise your clients on how to improve the efficiency and cost-effectiveness of organization-wide marketing. At the same time, your recommendations should find ways to empower franchisees at the local level to run their marketing campaigns on their own terms.

 

Franchise Lead Generation Deals

How to Franchise - Marketing a Franchise Successfully

Fast Franchise Web Design

Franchise Marketing - Step it Up a Notch!

You have a successful business. That is step one. The business has enough time in operation to clearly understand the business model, the nuances of running and operating the business and the company has somewhat of a leadership position in the marketplace they work in. Now how do you expand beyond the first successful location? Franchising and Licensing your business model of course, but how? There are clear steps that need to be taken in order to make this transition from one successful operation to a system that replicates this success through other owner operators who buy your franchise.

It is called a Franchise Marketing System. The key is that you develop a system that creates brand awareness, interest and an overall "buzz" for what you are doing in business and around the offering for others to get into business with you doing the same thing for themselves. Some businesses and industries can create this naturally by way of being new, unique or having wonderful branding while others take a bit more "pushing". The key is that the business is successful that you are replicating and that you are selling a truly successful business model, the Franchise Marketing System is just about packaging that concept in a way that can be marketed and sold.

Building a Package. The first step in designing this system is to clearly identify what the franchise offering will be and what the overall "package" will deliver to the buyer. This should be very clear and succinct. Always remember that franchise buyers do not come to you for vague answers and ballpark figures, they want a defined and clearly outlined model so that they don't have to worry if they are "doing it right". Build the business plan for them so that they have a road map when they sign the franchise agreement, put together great operations manuals and make sure that you have a wonderful training program for them to fully understand the business and be independent.

Buzz. As a franchise organization, the best franchise marketing systems create the most "Buzz". It is no secret that most of the great franchisors in history were great "Showmen". Create the message in people's heads that you have it figured out... you have a wonderful life and a really great deal with the business that you are offering in a franchise... anyone could have this just like you do if they too joined this franchise company. Of course you have to back this up, but that is the message that fuels the phone calls and emails from interested buyers. Put together a great web presence, in today's market your website IS your store front, if you aren't looking the part online people won't take you seriously. Do PR work, try to get in print - it brings a certain level of credibility that online marketing cannot match. Once you have this market electricity, you need to funnel that interest into your lead generation system.

Lead Machine. It is critical to keep in mind that as a new franchise organization, you are running a new business. When you first opened the doors to your business, did you advertise? Did you run an ad in the paper? Did you work hard to create a marketplace for what you were doing? Of course you did, the same process needs to be in place for your new franchise model. Without advertising and lead generation it is very difficult to sell and volume of franchise locations. There are countless options to generate good leads. Pay Per Click Marketing, franchise lead generation sites, print, trade shows, PR work, SEO marketing and many more, the key is to build a great plan that incorporates enough avenues to consistently generate a solid lead flow so that you have qualified franchise candidates to talk to each and every day.

Have a great Pitch. Once you have people on the phone, it is important to have a great presentation. Why should they consider buying into your franchise? What makes you so special that someone should pay you $35,000 up front and a percentage of sales forever? The answer should flow very naturally. "We are... we provide training... support... This means to YOU that... and YOU will receive... and YOU will benefit from... " This includes having the collateral materials, PowerPoint presentations, fliers, printed materials and other items that go hand in hand with your selling anything... look and act the part and always remember that perception is reality to most people.

 

Franchise Email Marketing Cost

Understanding Franchise Marketing

Franchise Web Design Financing Specials

 

Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


http://e-wavemarketing.com/north-carolina/

Franchise SEO Services Deals High Point

Franchise SEO Services Deals High Point

Fast Franchise Lead Generation Germanton

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in Germanton

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

Franchise Web Design Deals

So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

Franchise Email Marketing Financing Specials

Franchise Lead Generation Financing Specials

Is Your Franchise Marketing System Turning Profits Or Running You Out of Business?

When making your decision as to which franchise will work best for you, it is vital that you explore the trends impacting the investments you are considering. Shifts in consumerism both nationally and regionally can have a heavy impact on the market in general and on your franchisor specifically. No matter how solid you feel your plan for you business may be, if your intended product is falling out of public favor you have little chance of success. If you don't have a clear concept of what trends will impact your business, then you may want to begin your research there.

National Research

Once you have developed an overall perspective of the market aspects that most impact your franchise, take a look at the big picture. Investigate how your business, and those similar, have fared in the recent political and economic climate (and in the past). Review back issues of national business journals for articles related to both your specific franchisor and your potential competitors to develop a clear perspective of how the market has fluctuated and why. Dig deep. Consult statistics from census data and the Bureau of Labor Statistics and try to determine which demographic groups have most impacted the market for your product.

Brining it Home

Now that you have at least a general concept of what factors have made the greatest difference in your market, it is time to examine what factors are impacting the local market in your area. It is necessary to determine how those factors that have played a role nationally are represented in the area you intend to do business. If at all possible enlist the aid of a private research firm. This will ensure that the data you base your decision on is factual and up to date. Your franchisor may also be able to assist you in your search, as can your network of franchising peers.

Compare the Competition

Once you have a firm concept of the market and how it will most likely impact your new business, it is time to see if your franchisor has what it takes to overcome the competition in your area. Even if you are the only franchise representing your brand in the area, chances are good that you've got competing brands offering similar products or services in your intended sphere of influence. Compare your franchising organizations growth with that of these competitors and try to gauge whether or not your franchisor's growth plans are sufficient to give you an edge against competitors who already have established presences in your area.

Taking the time to research the viability of your intended franchise in the area you wish to do business is a critical step in the development of your business. Overestimating the marketability of your product of the growth potential of your franchise in your specific location could have disastrous consequences. An ill-informed decision could prevent you from seeing the returns you anticipate on your investment and severely cripple your business goals. It pays to take the time to make a smart and fact-based decision that will allow you to make the wisest financial decision in selecting a winning franchise.

 

Quick Franchise Lead Generation

Franchise Marketing - Step it Up a Notch!

Franchise Email Marketing Cost

Franchise Marketing through Digital Marketing

Franchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more. But individual franchisees can't expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchall fashion. It's up to you, as the local franchise owner, to coordinate and implement marketing campaigns that will rally favor with the community.

Because they are flexible, customizable and proven to work, inflatables have always had a natural affinity with franchise sales and marketing. Here are just a few ways incorporating inflatables into your plans can pay off.

1. Promotional Item Giveaways - Inflatable key chains, balls, picture frames and more can be branded with your logo and location. Since everybody likes to win something, have regular drawings for prizes or offer to give promotional items to the first X number of visitors every Tuesday during certain times. You generate good will and provide a way to remind customers to visit your store again soon.

2. Inflatable Product Replicas - Want to stop traffic in the streets and on the sidewalk? Place an inflatable product replica in your parking lot or on your roof. As if their size wasn't enough of a showstopper, giant inflatables also give a lift to franchise marketing because they are colorful. Since they are exact replicas of your products (just much larger!) and not something typically seen every day, curiosity takes hold and customers can't help but walk in to see what's going on.

3. Inflatable Mascots - Similar in size and function to inflatable product replicas, these are giant, identical representations of your corporate mascot. Due to the emotional connection mascots make with customers, these inflatables have a big draw with franchise sales and marketing campaigns.

4. Inflatable Costumes - They walk, they talk, they shake customers' hands. Inflatable costumes add life to any promotion. A combination of inflatable, mascot and costume, these are inflatables you can wear. A built-in fan gives the costume its shape and keeps the person inside cool.

5. Advertising Blimps - Want to see sales soar? Take flight with inflatable advertising blimps. This familiar shape is customized with your franchise's colors and logo, then anchored outside your location. Customers will be able to spot you from miles away.

Because inflatables are easy to set up, deflate, pack up and move, they work wonderfully for use at multiple locations.

Want to kick your franchise marketing up a notch? Inflatables do the job for quick-service food restaurants, tax-preparation offices, auto-parts stores, hair salons and many others. Check out the wide variety of available options that can boost traffic to your store.

 

Quick Franchise Lead Generation

How to Franchise - Marketing

Franchise Email Marketing Cost

 

Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


http://e-wavemarketing.com/north-carolina/

Fast Franchise Lead Generation Germanton

Fast Franchise Lead Generation Germanton

Quick Franchise Email Marketing Tobaccoville

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in Tobaccoville

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

Franchise Email Marketing Cost

So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

Fast Franchise Web Design

Franchise PPC Marketing Financing Deals

Franchise Marketing Systems Implementation

If you want to make a business successful you should advertise for it as much as possible locally but keep it simple. The same is true for a franchise business. When you just open your franchise, how are people supposed to know you are there unless you let them know. Or if you have already been opened for some time, how will keep existing customers and attract the new customers? The key to this is advertising for your franchise locally. Yes, your franchisor may offer a great marketing plan, but you want to add to it to increase sales. Or, your franchise may not offer a marketing plan at all. Either way there are several ways you can advertise for you franchise to generate business and stay successful from the beginning!

One great way to advertise is how you present yourself. You should present yourself so that you stand out and people remember you, in a good way of course. Also represent your franchise business. If you own a surf ware franchise, you would not really be able to promote it in a suit. If you support what you sell or provide you will attract others to check it out. If someone complements you on something, how great would it be to say "Thanks, I actually sell this at...., you should come check it out". This is such a simple way to advertise your franchise.

Also, get business cards with your name and location and be personable. I remember being on a plane ride home alone. A nice man, dressed professionally was sitting next to me. He started a conversation with me about our destination and other small talk. After we had talked about why we going there for some time (I was going home and he was on business) he handed me his business card and said he was opening a new restaurant in my area and to come by and check it out. He also gave me a coupon for a free appetizer. Well, I did go to his restaurant and I told many people about it since I enjoyed the experience. This brings out two other ways you can advertise locally for your business. Offering something for free or discounted and word of mouth!

People love free stuff! So, if you can think of something to offer or a great deal you can attract people to come in. Even if it is something small like a free drink on certain days. Sometimes you have to give a little to get a lot! You still have to let people know it is there. So like the guy above did be personable and promote yourself!

The other key thing is word of mouth advertising. This can be a great way to get new customers into your franchise and it is FREE! If someone has a good experience they will share it with others and then they will want to check things out also. However, keep in mind this can be turned around quickly, so make sure you are only giving people good things to talk about.

 

Franchise PPC Marketing Financing

5 Tips For Small Business Consulting - Franchise Marketing Made Easy

Franchise PPC Marketing Financing Deals

Franchise Marketing - Step it Up a Notch!

ou know there are "right" customers and "wrong" customers and while you may not (yet) know how to tell them apart before they become your customer, you know that the "wrong" customers deliver the least value and create the majority of problems in your business.

Who is a customer?

Customers (or clients), by the way, are not just the people who buy your products and services. They also include your employees, and if you're a franchisor, they include your franchisees.

Be careful of expert advice!

So I read a passage on a blog that provided "some helpful hints on how you can spot a great franchise marketing system" and the first hint was this:

Customers are brought in the doors. This is what every business boils down to in the end, whether or not the marketing system brings in the customers. After all, that is where you make your profits.

Taking the express train to bankruptcy

And I thought to myself: Or that is where you lose your profits, your money and ultimately your business!

It's not enough to drive customers through the doors of a franchise, or any business. You've got to drive the "right" customers through the doors! Most businesses, and most marketing systems, do not fulfill that objective. And that's one reason why franchises struggle and fail.

So don't be fooled into thinking that a good franchise is one where "the marketing system" drives customers to the door!

Happy franchisees make the most money

To wit: Some years ago the new CEO of a major retail franchisor asked me to help his franchisees attract more customers and ultimately generate higher revenues so that (a) the franchisees would earn (and keep) more money, and (b) the franchisees would pay higher royalties. Since the beginning of franchising, franchisors have known that franchisees who make and keep the most money are the happiest franchisees!

So I spent several weeks working with a few franchisees to find out more about their customers. Here's what we discovered:

 

  • It cost the "average" franchisee $100 to get a new customer to come through the door (that included marketing costs and the required fee for the franchise advertising fund).
  • The "average" customer spent about $10.
  • No one knew if the customer would return - ever.
  • If the customer did return - no one could predict when or how often.
  • The "average" franchisee did little to nothing to bring the customer back again repeatedly (and you may be surprised to find out why).

Busy, busy, busy going out of business!

 

So while it appeared "the marketing system" was doing its job, e.g. the franchisees were busy serving customers throughout the day, in reality "the marketing system" was slowly running the franchisees out of business (and perhaps into an early grave)!

That and the fact that the franchisees were so busy, busy, busy taking care of all the customers "the marketing system" provided that they had no time to do the things that would have insured getting the maximum benefit out of their customers, i.e. increasing sales, increasing frequency, building rapport with key customers, gathering referrals, etc.

Who caused that fire?

As one franchisee told me, "From the time I open the door in the morning until I close it at the end of a long day, I don't have time to do anything but put out fires."

Upon examination, most of the "fires" were caused by customers and employees. Occasionally, even though they didn't know it, the franchisee caused some of the fires!

Blame it on the franchisor, of course

You can be sure the franchisor got blamed for the majority of the challenges the franchisees faced. Frankly, I would take the side of the franchisees on that issue (though it does no good to blame anyone, but rather to accept responsibility). The franchisor could have done a better job sooner! In other words, the CEO that hired me had only recently arrived at the company. To his credit, he quickly assessed "the marketing system" and knew that it was broken. However, this company had been operating for many years prior to hiring this CEO. Where were the marketing folks all those years? Where was the company's leadership?

Why doesn't this system work?

So what was wrong with "the marketing system" at this company?

Simply, it was producing the "wrong" customers for the franchisees!

Even among customers there are stars

Through our continued research we further discovered that not all customers were created equal! Some spent more money than others and never, ever complained or started a "fire"! Of course, those were "the right" customers.

Problem was, "the marketing system" produced too few "right" customers.

Revealing more about "right" customers

Without giving away too much information (and revealing the company), here's more of what we discovered about the "right" retail customers for this franchise business. They:

 

  • spent about twice as much as the average customer
  • returned 3 to 4 times a week
  • owned a business, which existed within 3.5 miles of the franchise location
  • were males (64%) and females (36%)
  • had partners in their business (46%); most often, a spouse
  • were between the ages of 32 and 62

 

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Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

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So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

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Keeping a steady flow of customers is a task for any franchise owner. You want to keep your current customers and start getting new ones if you want to be a successful franchise owner. Chances are your franchisor provides you with some forms of marketing or advertising. However that may not be enough for you. So, if you have already tried doing a few small things to increase your business you may want to look at some other ways to advertise for your franchise at the next level. With such a growing market there are many ways to advertise for your business, but check out a couple things you could do to step it up a notch!

You could create a television ad for your franchise. A great way to reach customers is by creating a television advertisement. You will need to make sure that you create something suited for what you are promoting and make it interesting. Also make sure that when choosing a channel or channels that you choose appropriately. If you have an auto body shop it would be wise to put it on a channel that shows car shows. However, you will not reach a huge market since it will be limited to those who watch t.v, and then to those who watch the channel you choose.

You may also decide to go to the radio to reach your customers! A local radio will most likely let you do a radio ad yourself or they can do it for you. You want someone who has a great and exciting voice, however not annoying, for the radio ad. If the voice is not interesting your potential customer will most likely not listen. Also having a catchy saying or song will help since the customer may get it in their head.

Have you considered a billboard to advertise for your franchise? This is a great idea since so many people drive by them each day. You will be able to reach a wide variety of people. If you decide to do this you need to consider location. You want your billboard to be somewhere lots of people will pass it and also near your franchise location. Also you should consider is making the advertisement catchy, usually something funny will work. Make sure it is also appealing to the eye as far as colors, and what you decide to put on it.

And, don't forget about your local newspaper when you advertise your franchise. This is a great way to reach potential customers. When doing this you should check with the paper on the best days for putting an ad out, a day with the highest number of readers. Also you should run the ad for at least 3-4 weeks since that will gain people's attention seeing it more than once. It is important that you choose a good section of the paper to put the ad in.

All of these are great ways to promote your franchise and start getting new customers to check out what you're offering! You will soon be on your way to big success if you utilize as many forms of advertising as you possibly can.

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There are many benefits to starting a franchise as opposed to your own independent business. Some of those benefits include the proven business model, name recognition, and training and support that you will get from the franchiser. Another big benefit is that the franchiser will likely handle most of the marketing efforts on your behalf, though they usually require their franchisees to pay a fee for those marketing campaigns.

Since a good, well-funded marketing campaign is a benefit you should enjoy when choosing a franchise over an independent small business, you should consider what kind of marketing plan the franchiser has if you are thinking about buying a franchise, in addition to all of the other important costs and benefits specific to the individual franchise, like training, profits, and management. If you are strongly considering a specific franchise, and they either do not have a marketing plan or you don't like or agree with their marketing plan, you may want to look elsewhere - lack of good marketing could be a deal breaker, since it can be vital to your success as a franchisee.

When you are examining the franchiser's marketing plan, pay attention to what it offers and how much it will cost you in fees to the franchiser. A good marketing plan should cover things like print advertisements, TV advertisements, and direct mail to current and possible customers. Look for marketing in areas that you think will reach your target customers, and as many of them as possible, not just a few people. Make sure that you feel comfortable that the marketing plan the franchiser offers will be effective in helping you draw in customers, because it can strongly affect your chances of success as a franchisee, and, if you are paying fees to support this marketing plan, you want to make sure that it is better than you could do if you were paying for and managing your own marketing outreach.

Finally, you should find out if the franchiser is proactive and open to new ideas from franchisees in terms of marketing efforts. If you are completely happy with the plan the franchiser has set forth for marketing, this may not seem necessary, but a good franchiser should always be open to new ideas for future marketing, when things may change and there may be better ways to reach customers in the future, rather than recycling stale marketing plans 10 years from now.

The marketing plan of a franchiser is not always the most obvious place to look for problems when you are picking a franchise. However, you should place as much importance on examining a franchisor's marketing plan, and attitude towards marketing in general, as on things like profits and costs. Good or bad marketing can make or break you as a franchisee, and a franchiser who is responsive to your needs and suggestions with regards to marketing will be much more pleasant to work with and will be more likely to create more success for both of you.

 

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Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


http://e-wavemarketing.com/north-carolina/

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