Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in Advance
Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.
So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.
Franchise Marketing Systems Implementation
When making your decision as to which franchise will work best for you, it is vital that you explore the trends impacting the investments you are considering. Shifts in consumerism both nationally and regionally can have a heavy impact on the market in general and on your franchisor specifically. No matter how solid you feel your plan for you business may be, if your intended product is falling out of public favor you have little chance of success. If you don't have a clear concept of what trends will impact your business, then you may want to begin your research there.
Once you have developed an overall perspective of the market aspects that most impact your franchise, take a look at the big picture. Investigate how your business, and those similar, have fared in the recent political and economic climate (and in the past). Review back issues of national business journals for articles related to both your specific franchisor and your potential competitors to develop a clear perspective of how the market has fluctuated and why. Dig deep. Consult statistics from census data and the Bureau of Labor Statistics and try to determine which demographic groups have most impacted the market for your product.
Brining it Home
Now that you have at least a general concept of what factors have made the greatest difference in your market, it is time to examine what factors are impacting the local market in your area. It is necessary to determine how those factors that have played a role nationally are represented in the area you intend to do business. If at all possible enlist the aid of a private research firm. This will ensure that the data you base your decision on is factual and up to date. Your franchisor may also be able to assist you in your search, as can your network of franchising peers.
Compare the Competition
Once you have a firm concept of the market and how it will most likely impact your new business, it is time to see if your franchisor has what it takes to overcome the competition in your area. Even if you are the only franchise representing your brand in the area, chances are good that you've got competing brands offering similar products or services in your intended sphere of influence. Compare your franchising organizations growth with that of these competitors and try to gauge whether or not your franchisor's growth plans are sufficient to give you an edge against competitors who already have established presences in your area.
Taking the time to research the viability of your intended franchise in the area you wish to do business is a critical step in the development of your business. Overestimating the marketability of your product of the growth potential of your franchise in your specific location could have disastrous consequences. An ill-informed decision could prevent you from seeing the returns you anticipate on your investment and severely cripple your business goals. It pays to take the time to make a smart and fact-based decision that will allow you to make the wisest financial decision in selecting a winning franchise.
Franchise Marketing Systems Implementation
Franchise Marketing - What Does the Franchisor Do?
Franchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more. But individual franchisees can't expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchall fashion. It's up to you, as the local franchise owner, to coordinate and implement marketing campaigns that will rally favor with the community.
Because they are flexible, customizable and proven to work, inflatables have always had a natural affinity with franchise sales and marketing. Here are just a few ways incorporating inflatables into your plans can pay off.
1. Promotional Item Giveaways - Inflatable key chains, balls, picture frames and more can be branded with your logo and location. Since everybody likes to win something, have regular drawings for prizes or offer to give promotional items to the first X number of visitors every Tuesday during certain times. You generate good will and provide a way to remind customers to visit your store again soon.
2. Inflatable Product Replicas - Want to stop traffic in the streets and on the sidewalk? Place an inflatable product replica in your parking lot or on your roof. As if their size wasn't enough of a showstopper, giant inflatables also give a lift to franchise marketing because they are colorful. Since they are exact replicas of your products (just much larger!) and not something typically seen every day, curiosity takes hold and customers can't help but walk in to see what's going on.
3. Inflatable Mascots - Similar in size and function to inflatable product replicas, these are giant, identical representations of your corporate mascot. Due to the emotional connection mascots make with customers, these inflatables have a big draw with franchise sales and marketing campaigns.
4. Inflatable Costumes - They walk, they talk, they shake customers' hands. Inflatable costumes add life to any promotion. A combination of inflatable, mascot and costume, these are inflatables you can wear. A built-in fan gives the costume its shape and keeps the person inside cool.
5. Advertising Blimps - Want to see sales soar? Take flight with inflatable advertising blimps. This familiar shape is customized with your franchise's colors and logo, then anchored outside your location. Customers will be able to spot you from miles away.
Because inflatables are easy to set up, deflate, pack up and move, they work wonderfully for use at multiple locations.
Want to kick your franchise marketing up a notch? Inflatables do the job for quick-service food restaurants, tax-preparation offices, auto-parts stores, hair salons and many others. Check out the wide variety of available options that can boost traffic to your store.
Franchise Marketing - Step it Up a Notch!
Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.
Contact us today to learn more about Marketing your Franchise Business.
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