Want to Know more about Franchise Marketing in North Carolina ?
Franchising is a marketing and sales business, it takes a focused effort to build your franchise sales pipeline and establish your franchise network. These tips should help you get started when you first franchise your business:
Build your online presence online. Today’s market for everything is transitioning to online. Amazon and Netflix aren’t the only ones who are transitioning entirely to online business, the entire world has gone online. Find ways to add to your presence and make the investment. Add your franchise and your brand to as many listing sites as you can find, do it professionally and spend the time to get your brand in front of people who are already looking for a business.
Work Social Media. Everyone’s talking so much about social media that I’m sick of it. That is….sick that I didn’t invest in Facebook when everyone else did. Social media is here to stay and it is part of our lives, business, everything. You need someone on your team who is driving traffic, formulating your message and pushing your franchise brand through social media. It is easy to mess this up with corny, ill-prepared social media messages, it needs to be done right or you risk looking like an MLM.
Redo Your Marketing Materials. Trust me, people can tell you built your brochure on a word document with stock images. Just because you PDF’d the presentation doesn’t mean that it looks professional. Put the time and money into a presentation that is well thought out, professionally done and will actually warrant someone calling you back or responding to your email follow up. Everyone is visual today, you need a good graphic designer who can present the franchise the right way.
Be Content Savvy. The web is becoming more competitive for everything, particularly in the franchise space. You need to be a thought leader in your market. If you sell shoes, find something to write about shoes every week, make it engaging, interesting and spend the time coming up with thought provoking ideas that will build your followership. Haven’t you heard the saying, “write about it and they will come”?
How to Franchise - Marketing
There are many benefits to starting a franchise as opposed to your own independent business. Some of those benefits include the proven business model, name recognition, and training and support that you will get from the franchiser. Another big benefit is that the franchiser will likely handle most of the marketing efforts on your behalf, though they usually require their franchisees to pay a fee for those marketing campaigns.
Since a good, well-funded marketing campaign is a benefit you should enjoy when choosing a franchise over an independent small business, you should consider what kind of marketing plan the franchiser has if you are thinking about buying a franchise, in addition to all of the other important costs and benefits specific to the individual franchise, like training, profits, and management. If you are strongly considering a specific franchise, and they either do not have a marketing plan or you don't like or agree with their marketing plan, you may want to look elsewhere - lack of good marketing could be a deal breaker, since it can be vital to your success as a franchisee.
When you are examining the franchiser's marketing plan, pay attention to what it offers and how much it will cost you in fees to the franchiser. A good marketing plan should cover things like print advertisements, TV advertisements, and direct mail to current and possible customers. Look for marketing in areas that you think will reach your target customers, and as many of them as possible, not just a few people. Make sure that you feel comfortable that the marketing plan the franchiser offers will be effective in helping you draw in customers, because it can strongly affect your chances of success as a franchisee, and, if you are paying fees to support this marketing plan, you want to make sure that it is better than you could do if you were paying for and managing your own marketing outreach.
Finally, you should find out if the franchiser is proactive and open to new ideas from franchisees in terms of marketing efforts. If you are completely happy with the plan the franchiser has set forth for marketing, this may not seem necessary, but a good franchiser should always be open to new ideas for future marketing, when things may change and there may be better ways to reach customers in the future, rather than recycling stale marketing plans 10 years from now.
The marketing plan of a franchiser is not always the most obvious place to look for problems when you are picking a franchise. However, you should place as much importance on examining a franchisor's marketing plan, and attitude towards marketing in general, as on things like profits and costs. Good or bad marketing can make or break you as a franchisee, and a franchiser who is responsive to your needs and suggestions with regards to marketing will be much more pleasant to work with and will be more likely to create more success for both of you.
How to Franchise - Marketing a Franchise Successfully
Franchise marketing can differ greatly from typical business marketing, as there are many factors to consider and many tactics to implement in every location. Make a single mistake, and the entire brand might suffer as a result. You can use these marketing tips to create a comprehensive franchise marketing strategy that will help grow your franchise as a whole.
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