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Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

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So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

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Franchise Marketing Strategies to Bring in Clients During the Slow Season

Keeping a steady flow of customers is a task for any franchise owner. You want to keep your current customers and start getting new ones if you want to be a successful franchise owner. Chances are your franchisor provides you with some forms of marketing or advertising. However that may not be enough for you. So, if you have already tried doing a few small things to increase your business you may want to look at some other ways to advertise for your franchise at the next level. With such a growing market there are many ways to advertise for your business, but check out a couple things you could do to step it up a notch!

You could create a television ad for your franchise. A great way to reach customers is by creating a television advertisement. You will need to make sure that you create something suited for what you are promoting and make it interesting. Also make sure that when choosing a channel or channels that you choose appropriately. If you have an auto body shop it would be wise to put it on a channel that shows car shows. However, you will not reach a huge market since it will be limited to those who watch t.v, and then to those who watch the channel you choose.

You may also decide to go to the radio to reach your customers! A local radio will most likely let you do a radio ad yourself or they can do it for you. You want someone who has a great and exciting voice, however not annoying, for the radio ad. If the voice is not interesting your potential customer will most likely not listen. Also having a catchy saying or song will help since the customer may get it in their head.

Have you considered a billboard to advertise for your franchise? This is a great idea since so many people drive by them each day. You will be able to reach a wide variety of people. If you decide to do this you need to consider location. You want your billboard to be somewhere lots of people will pass it and also near your franchise location. Also you should consider is making the advertisement catchy, usually something funny will work. Make sure it is also appealing to the eye as far as colors, and what you decide to put on it.

And, don't forget about your local newspaper when you advertise your franchise. This is a great way to reach potential customers. When doing this you should check with the paper on the best days for putting an ad out, a day with the highest number of readers. Also you should run the ad for at least 3-4 weeks since that will gain people's attention seeing it more than once. It is important that you choose a good section of the paper to put the ad in.

All of these are great ways to promote your franchise and start getting new customers to check out what you're offering! You will soon be on your way to big success if you utilize as many forms of advertising as you possibly can.

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1. Create a Partnership with Other Non-Competition Businesses

Of the best things you can do during the slow season is find other stores or businesses who are in their fast season. As stated before, different industries and businesses have different slow times of year. If you can find someone with a fast season in your slow and a slow season in your fast, you may have just found your perfect business partner relationship. Talk to the other business owner, pull together a franchise marketing plan for two, and watch your business pick up.

2. Participate in Local Events

There are usually local events year round in most towns. This may come in the form of holiday-specific events like Halloween, Fourth of July, Thanksgiving, and Christmas events or they may come in seasonal, annual events like a cause-specific 5k or baseball league. Find what your city offers and try to participate somehow either as a sponsor or a human/company participant. This is a great way to put franchise marketing smack dab in the middle of your community as a contributing, visible, human member instead of just a brand name.

3. Offer Military Discounts and Run Contests

Everybody looks for businesses who are offering specials. Not only does offering military discounts bring in more customers, but it also looks good on your business as you support your country and your troops. You can design contests with free giveaways around specific events or times of year that are happening. Make sure your franchise marketing for these events is well stated that way people know something is going on.

4. Get More Involved in Social Media

Perhaps you have a social media account or maybe your business has never put stock into social media marketing before. If your business is slow, consider looking into alternative types of franchise marketing that you haven't taken advantage of yet. With the popularity of social media, there are few better ways to get your name out there than through social media websites like Facebook and Twitter. With the help of social media websites, you will be able to advertise your business on top of managing customer relations with real-time conversation. If you are not sure if you have the time or knowledge of social media marketing, don't worry, there are tons of companies out there that can help you with that too.

 

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Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


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Franchise SEO Services Deals High Point

Franchise SEO Services Deals High Point