Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in Oak Ridge
Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.
So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.
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1. Create a Partnership with Other Non-Competition Businesses
Of the best things you can do during the slow season is find other stores or businesses who are in their fast season. As stated before, different industries and businesses have different slow times of year. If you can find someone with a fast season in your slow and a slow season in your fast, you may have just found your perfect business partner relationship. Talk to the other business owner, pull together a franchise marketing plan for two, and watch your business pick up.
2. Participate in Local Events
There are usually local events year round in most towns. This may come in the form of holiday-specific events like Halloween, Fourth of July, Thanksgiving, and Christmas events or they may come in seasonal, annual events like a cause-specific 5k or baseball league. Find what your city offers and try to participate somehow either as a sponsor or a human/company participant. This is a great way to put franchise marketing smack dab in the middle of your community as a contributing, visible, human member instead of just a brand name.
3. Offer Military Discounts and Run Contests
Everybody looks for businesses who are offering specials. Not only does offering military discounts bring in more customers, but it also looks good on your business as you support your country and your troops. You can design contests with free giveaways around specific events or times of year that are happening. Make sure your franchise marketing for these events is well stated that way people know something is going on.
4. Get More Involved in Social Media
Perhaps you have a social media account or maybe your business has never put stock into social media marketing before. If your business is slow, consider looking into alternative types of franchise marketing that you haven't taken advantage of yet. With the popularity of social media, there are few better ways to get your name out there than through social media websites like Facebook and Twitter. With the help of social media websites, you will be able to advertise your business on top of managing customer relations with real-time conversation. If you are not sure if you have the time or knowledge of social media marketing, don't worry, there are tons of companies out there that can help you with that too.
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Franchise Marketing is an interesting process. I have been in the service of marketing franchises for the past decade and learned over time what to do and what NOT to do through successes and failures....probably more of the latter, but that's what they call experience, right?
The process is unique in that you are working diligently to sell a business model and idea to someone who might be considering starting their own business, but at the same time you are looking for talent and the right characters to join you as a partner in business. If you oversell - you are destined to attract the wrong candidates, if you don't sell enough, no one will be knocking on your door. It is a fine line between being aggressive and consistent with your pushing on new franchise sales while also being reserved enough to look at each candidate from a logical perspective and analyze whether it is someone you would truly enjoy doing business with.
Maybe you have heard the term "takeaway sale"? This is a term that describes a sales process that is counter intuitive to most sales processes in that you are not pushing the prospect to buy your service or good, you are almost telling them that they cannot have it. I have found that by employing this sales tactic in franchise sales, it accomplishes two things. One, that the franchise organization selling the franchise will become less pushing on "Selling Franchises" and avoid situations where a franchise was sold to the wrong candidate. Two, that the franchise buyer tends to want what you wont give to them when you are not pushing the sale on them. It's funny, people want what they can't have....franchises included.
The ultimate key to franchising successfully is to create an image of success, business structure and continuity throughout your business model. The franchisee should feel that you have everything "figured out" in how you operate so that they won't have to.
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Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.
Contact us today to learn more about Marketing your Franchise Business.
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