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Want to Know more about Franchise Marketing in North Carolina ?

 

Franchising is a marketing and sales business, it takes a focused effort to build your franchise sales pipeline and establish your franchise network. These tips should help you get started when you first franchise your business:

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Build your online presence online. Today’s market for everything is transitioning to online. Amazon and Netflix aren’t the only ones who are transitioning entirely to online business, the entire world has gone online. Find ways to add to your presence and make the investment. Add your franchise and your brand to as many listing sites as you can find, do it professionally and spend the time to get your brand in front of people who are already looking for a business.

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Work Social Media. Everyone’s talking so much about social media that I’m sick of it. That is….sick that I didn’t invest in Facebook when everyone else did. Social media is here to stay and it is part of our lives, business, everything. You need someone on your team who is driving traffic, formulating your message and pushing your franchise brand through social media. It is easy to mess this up with corny, ill-prepared social media messages, it needs to be done right or you risk looking like an MLM.

 

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Redo Your Marketing Materials. Trust me, people can tell you built your brochure on a word document with stock images. Just because you PDF’d the presentation doesn’t mean that it looks professional. Put the time and money into a presentation that is well thought out, professionally done and will actually warrant someone calling you back or responding to your email follow up. Everyone is visual today, you need a good graphic designer who can present the franchise the right way.

 

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Be Content Savvy. The web is becoming more competitive for everything, particularly in the franchise space. You need to be a thought leader in your market. If you sell shoes, find something to write about shoes every week, make it engaging, interesting and spend the time coming up with thought provoking ideas that will build your followership. Haven’t you heard the saying, “write about it and they will come”?

 

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Online Marketing Pips Out Franchise Marketing - Get To Know Why

Franchises benefit from corporate advertising such as television and radio spots, coupons, newspaper inserts and more. But individual franchisees can't expect to succeed by resting on the efforts of others or broad-sweeping efforts performed in a catchall fashion. It's up to you, as the local franchise owner, to coordinate and implement marketing campaigns that will rally favor with the community.

Because they are flexible, customizable and proven to work, inflatables have always had a natural affinity with franchise sales and marketing. Here are just a few ways incorporating inflatables into your plans can pay off.

1. Promotional Item Giveaways - Inflatable key chains, balls, picture frames and more can be branded with your logo and location. Since everybody likes to win something, have regular drawings for prizes or offer to give promotional items to the first X number of visitors every Tuesday during certain times. You generate good will and provide a way to remind customers to visit your store again soon.

2. Inflatable Product Replicas - Want to stop traffic in the streets and on the sidewalk? Place an inflatable product replica in your parking lot or on your roof. As if their size wasn't enough of a showstopper, giant inflatables also give a lift to franchise marketing because they are colorful. Since they are exact replicas of your products (just much larger!) and not something typically seen every day, curiosity takes hold and customers can't help but walk in to see what's going on.

3. Inflatable Mascots - Similar in size and function to inflatable product replicas, these are giant, identical representations of your corporate mascot. Due to the emotional connection mascots make with customers, these inflatables have a big draw with franchise sales and marketing campaigns.

4. Inflatable Costumes - They walk, they talk, they shake customers' hands. Inflatable costumes add life to any promotion. A combination of inflatable, mascot and costume, these are inflatables you can wear. A built-in fan gives the costume its shape and keeps the person inside cool.

5. Advertising Blimps - Want to see sales soar? Take flight with inflatable advertising blimps. This familiar shape is customized with your franchise's colors and logo, then anchored outside your location. Customers will be able to spot you from miles away.

Because inflatables are easy to set up, deflate, pack up and move, they work wonderfully for use at multiple locations.

Want to kick your franchise marketing up a notch? Inflatables do the job for quick-service food restaurants, tax-preparation offices, auto-parts stores, hair salons and many others. Check out the wide variety of available options that can boost traffic to your store.

 

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Franchise Marketing Systems Implementation

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Franchise marketing can differ greatly from typical business marketing, as there are many factors to consider and many tactics to implement in every location. Make a single mistake, and the entire brand might suffer as a result. You can use these marketing tips to create a comprehensive franchise marketing strategy that will help grow your franchise as a whole.


Franchise Email Marketing Estimates North Carolina

Franchise Email Marketing Estimates North Carolina

Franchise Email Marketing Financing Deals North Carolina

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in North Carolina

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

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So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

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Franchise Marketing Plan

In order to go anywhere as a franchisee, the franchisor needs to have a sturdy and effective marketing plan in place. Here are some guidelines when it comes to researching a franchisor's marketing plan:

1) Know the Basics: You should take the time to learn the basics about how franchise marketing plans work. In general, a marketing plan is a map laid out by the franchisor that dictates how business will be brought in. As a franchisee, you will contribute a set amount of money / a percentage from sales into a collective marketing plan pool controlled by the franchisor (note that other franchisees will contribute to the pool as well). Depending on your needs as a franchisee, the franchisor will dole out money from the pool that will cover such expenses as TV commercials, direct mailings to potential and existing customers, print advertisements, in-house marketing expenses and fees paid to advertising agencies for their services.

2) Know the Right Questions to Ask: To get a good idea about the durability and success of a franchise's marketing plan, ask these simple questions: Do you understand the needs and tastes of your customers? Do you know the strengths of your competitors? (If you're an active customer of the franchise you're considering buying into, these questions can be answered pretty easily).

3) Get More Information: If you are one of those potential franchisees who doesn't know much about the franchise you're thinking of buying into, you should contact the franchise and request all available public information about the marketing plan. Franchises will usually comply with this request, if only
because they see you as a prospective source of income.

4) See the TOC: You should definitely try to get a peek at the marketing support guide that existing franchisees use. Whereas a lot of this content might be too sensitive to hand out to prospective franchisees, the franchisor should be able to give you at least the table of contents, which will give you a solid overview of the blueprint used to market the brand and product.

5) Seek Out Other Franchisees: Be sure to ask other franchisees specific questions about sales, the best avenues of advertising, and what the franchisor might change about the marketing plan (if any). As you've undoubtedly deduced, you can determine a lot about your franchising potential by gauging current franchisees' levels of satisfaction with the marketing strategies dictated by the franchisor.

6) Learn whether the Franchise is Receptive to Franchisee Input: For the most part, franchisors grant their franchisees some leverage in the creation of their marketing plans. Find out how much say franchisees generally have regarding marketing plan improvements. Also, find out whether or not strategies and/or ideas they've suggested have been recognized and utilized by the franchisor - this will give you a good idea about the amount of creative breathing room you'd have in marketing plan development.

 

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How to Franchise - Marketing

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Is Your Franchise Marketing System Turning Profits Or Running You Out of Business?

You have a successful business. That is step one. The business has enough time in operation to clearly understand the business model, the nuances of running and operating the business and the company has somewhat of a leadership position in the marketplace they work in. Now how do you expand beyond the first successful location? Franchising and Licensing your business model of course, but how? There are clear steps that need to be taken in order to make this transition from one successful operation to a system that replicates this success through other owner operators who buy your franchise.

It is called a Franchise Marketing System. The key is that you develop a system that creates brand awareness, interest and an overall "buzz" for what you are doing in business and around the offering for others to get into business with you doing the same thing for themselves. Some businesses and industries can create this naturally by way of being new, unique or having wonderful branding while others take a bit more "pushing". The key is that the business is successful that you are replicating and that you are selling a truly successful business model, the Franchise Marketing System is just about packaging that concept in a way that can be marketed and sold.

Building a Package. The first step in designing this system is to clearly identify what the franchise offering will be and what the overall "package" will deliver to the buyer. This should be very clear and succinct. Always remember that franchise buyers do not come to you for vague answers and ballpark figures, they want a defined and clearly outlined model so that they don't have to worry if they are "doing it right". Build the business plan for them so that they have a road map when they sign the franchise agreement, put together great operations manuals and make sure that you have a wonderful training program for them to fully understand the business and be independent.

Buzz. As a franchise organization, the best franchise marketing systems create the most "Buzz". It is no secret that most of the great franchisors in history were great "Showmen". Create the message in people's heads that you have it figured out... you have a wonderful life and a really great deal with the business that you are offering in a franchise... anyone could have this just like you do if they too joined this franchise company. Of course you have to back this up, but that is the message that fuels the phone calls and emails from interested buyers. Put together a great web presence, in today's market your website IS your store front, if you aren't looking the part online people won't take you seriously. Do PR work, try to get in print - it brings a certain level of credibility that online marketing cannot match. Once you have this market electricity, you need to funnel that interest into your lead generation system.

Lead Machine. It is critical to keep in mind that as a new franchise organization, you are running a new business. When you first opened the doors to your business, did you advertise? Did you run an ad in the paper? Did you work hard to create a marketplace for what you were doing? Of course you did, the same process needs to be in place for your new franchise model. Without advertising and lead generation it is very difficult to sell and volume of franchise locations. There are countless options to generate good leads. Pay Per Click Marketing, franchise lead generation sites, print, trade shows, PR work, SEO marketing and many more, the key is to build a great plan that incorporates enough avenues to consistently generate a solid lead flow so that you have qualified franchise candidates to talk to each and every day.

Have a great Pitch. Once you have people on the phone, it is important to have a great presentation. Why should they consider buying into your franchise? What makes you so special that someone should pay you $35,000 up front and a percentage of sales forever? The answer should flow very naturally. "We are... we provide training... support... This means to YOU that... and YOU will receive... and YOU will benefit from... " This includes having the collateral materials, PowerPoint presentations, fliers, printed materials and other items that go hand in hand with your selling anything... look and act the part and always remember that perception is reality to most people.

 

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Inflatables Give Extra Lift to Franchise Marketing Efforts

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Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


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Franchise Email Marketing Financing Deals North Carolina

Franchise Email Marketing Financing Deals North Carolina