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Want to Know more about Franchise Marketing in North Carolina ?

 

Franchising is a marketing and sales business, it takes a focused effort to build your franchise sales pipeline and establish your franchise network. These tips should help you get started when you first franchise your business:

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Build your online presence online. Today’s market for everything is transitioning to online. Amazon and Netflix aren’t the only ones who are transitioning entirely to online business, the entire world has gone online. Find ways to add to your presence and make the investment. Add your franchise and your brand to as many listing sites as you can find, do it professionally and spend the time to get your brand in front of people who are already looking for a business.

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Work Social Media. Everyone’s talking so much about social media that I’m sick of it. That is….sick that I didn’t invest in Facebook when everyone else did. Social media is here to stay and it is part of our lives, business, everything. You need someone on your team who is driving traffic, formulating your message and pushing your franchise brand through social media. It is easy to mess this up with corny, ill-prepared social media messages, it needs to be done right or you risk looking like an MLM.

 

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Redo Your Marketing Materials. Trust me, people can tell you built your brochure on a word document with stock images. Just because you PDF’d the presentation doesn’t mean that it looks professional. Put the time and money into a presentation that is well thought out, professionally done and will actually warrant someone calling you back or responding to your email follow up. Everyone is visual today, you need a good graphic designer who can present the franchise the right way.

 

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Be Content Savvy. The web is becoming more competitive for everything, particularly in the franchise space. You need to be a thought leader in your market. If you sell shoes, find something to write about shoes every week, make it engaging, interesting and spend the time coming up with thought provoking ideas that will build your followership. Haven’t you heard the saying, “write about it and they will come”?

 

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Social Media Can Be a Powerful Tool for Local Franchise Marketing

If you are an internal or external small business consultant for a franchise organization, you are constantly looking for ways to help your clients improve their marketing efforts in order to increase revenues.

The value of marketing efforts for franchises should be measured by both their cost-effectiveness and their results in terms of increased sales for the organization. Improved cost-effectiveness can be achieved by implementing better marketing systems. Such systems need to be designed to minimize the time required by the corporate office to oversee the management of local franchisee marketing campaigns, while at the same time they need to contribute towards an increase in the corporate office's visibility into the campaigns and towards increased brand consistency across the organization.

Here are 5 tips for small business consulting franchise marketing made easy:

Tip #1: Unify your brand image across all franchise locations by using consistent collateral: Fast-growing franchise organizations often find themselves quickly outgoing their own marketing systems that worked so well during the early stages of growth. The modus operandi for marketing within a franchise organization must necessarily change when the organization goes from 10 locations to 50 or more, but unfortunately many organizations fail to keep pace with their own growth. One of the riskiest consequences of this type of rapid growth is the loss of control over the organization's brand image due to individual franchisees taking on the task of managing their own campaigns using inconsistent marketing collateral. Therefore, it is important to advise your client to find ways to unify the company's brand image across the entire organization.

Tip #2: Put the power of ordering direct mail and promotional goods directly into the hands of franchisees: By letting individual franchisees control their own, independent direct mail campaigns, you give them the power to mail to whom they want, when they want. However, at the same time by doing so you may be giving up the economies of scale associated with centralizing your direct mail and promotional goods sourcing. The best bet for your client's growing business, then, is for them to continue to empower their franchisees to remain in control of their own direct campaigns, but at the same time you need to help your client find to streamline the fulfillment of direct mail through a single source.

Tip #3: Contract directly with vendors at the corporate level in order to leverage volume buying opportunities: By advising your client to contract directly with vendors who will fulfill promotional goods and print-related orders, you are helping your client to lower operational costs by giving them the ability to leverage volume buying opportunities.

Tip #4: Centralize mailing list generation for maximum quality control: Many individual franchisees have very specific ideas about how and to whom they want to mail coupons and other offers. And, by all rights, they should retain control of this process. At the same time, franchisees tend to have varying degrees of aptitude for list management. And, often mailing list data that is locally sourced is of poor quality, full of errors and outdated. By centralizing the generation of mailing lists but at the same time allowing franchisees to choose their list quantities and demographic selects, your client's organization will enjoy better ease of list generation and higher response rates.

Tip #5: Automate the entire ordering process to minimize the delays and errors associated with human interaction: Finally, your client will also benefit from setting up an Internet-mediated, automated system that enables franchisees to execute customized direct mail and promotional goods campaigns the features only corporate-approved collateral. Such a centralized system gives your client's corporate office full control and visibility into the ordering habits of individual franchisees, but it also safely leaves the decision-making authority about the specifics of each local campaign in the hands of franchisees.

When conducting small business consulting for franchise organizations in the area of marketing, it is important to advise your clients on how to improve the efficiency and cost-effectiveness of organization-wide marketing. At the same time, your recommendations should find ways to empower franchisees at the local level to run their marketing campaigns on their own terms.

 

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Inflatables Give Extra Lift to Franchise Marketing Efforts

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Franchise marketing can differ greatly from typical business marketing, as there are many factors to consider and many tactics to implement in every location. Make a single mistake, and the entire brand might suffer as a result. You can use these marketing tips to create a comprehensive franchise marketing strategy that will help grow your franchise as a whole.


Franchise Email Marketing Estimates North Carolina

Franchise Email Marketing Estimates North Carolina

Franchise Email Marketing Financing Deals North Carolina

Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in North Carolina

 

Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.

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So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.

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How to Franchise - Marketing a Franchise Successfully

Deciding to join a franchise family is a great opportunity with many benefits. Many of these benefits you will not receive if choosing to open your own independent business. You will receive training on the franchise system, you will be part of a big network that can provide assistance to you when needed, and you will be investing in a business that has a higher rate of success than an independently owned business. But another great benefit you will receive is a marketing advantage! Not only would you be buying a well known name or brand, but should receive additional marketing for your franchise!

When you decided to purchase a franchise you will need to consider the marketing plan that the franchisor provides. A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. So, this is something that the franchisor will provide per your franchise contract with them. The marketing that the franchisor provides is a big reason why franchisors have a higher potential for success, so if you don't agree with the plan or there isn't one look for a different franchise.

Marketing for your franchise is an important facet to running your franchise successfully. You will want to ensure that your franchisor offers a great marketing plan that will help generate business for your franchise. The franchisor will have a fee that you will pay for marketing. Since, this is something that you will be paying for, so make sure you get the most for your money.

The marketing plan should cover such expenses as print advertisements, TV commercials, and direct mailings to both potential and existing customers. Also a good plan to look for is one that covers fees that you may pay for advertising agencies for in-house marketing. You want to make sure that you are reaching any potential customers so you will need to have advertisement in as many different forms as possible. For example, if you only put a newspaper ad out, only the people who read that certain section of the paper will see your advertisement. You will want to make sure that their plan is suited for what you are selling, and that it reaches out to a wide variety of people. You will be limiting your franchises success if your franchisor does not have a complete and effective marketing plan.

Another aspect to consider is whether the franchisor will listen to marketing suggestions from franchisees about future marketing. A good franchisor will, since this is a way to stay fresh with their marketing and gain many new ideas that can lead to successful for the whole franchise family. Times are always changing so in order to keep up with them you do have to change a little. What worked 15 years ago, is most likely not what is going to work currently!

 

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5 Tips For Small Business Consulting - Franchise Marketing Made Easy

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Franchise Marketing through Digital Marketing

You have a successful business. That is step one. The business has enough time in operation to clearly understand the business model, the nuances of running and operating the business and the company has somewhat of a leadership position in the marketplace they work in. Now how do you expand beyond the first successful location? Franchising and Licensing your business model of course, but how? There are clear steps that need to be taken in order to make this transition from one successful operation to a system that replicates this success through other owner operators who buy your franchise.

It is called a Franchise Marketing System. The key is that you develop a system that creates brand awareness, interest and an overall "buzz" for what you are doing in business and around the offering for others to get into business with you doing the same thing for themselves. Some businesses and industries can create this naturally by way of being new, unique or having wonderful branding while others take a bit more "pushing". The key is that the business is successful that you are replicating and that you are selling a truly successful business model, the Franchise Marketing System is just about packaging that concept in a way that can be marketed and sold.

Building a Package. The first step in designing this system is to clearly identify what the franchise offering will be and what the overall "package" will deliver to the buyer. This should be very clear and succinct. Always remember that franchise buyers do not come to you for vague answers and ballpark figures, they want a defined and clearly outlined model so that they don't have to worry if they are "doing it right". Build the business plan for them so that they have a road map when they sign the franchise agreement, put together great operations manuals and make sure that you have a wonderful training program for them to fully understand the business and be independent.

Buzz. As a franchise organization, the best franchise marketing systems create the most "Buzz". It is no secret that most of the great franchisors in history were great "Showmen". Create the message in people's heads that you have it figured out... you have a wonderful life and a really great deal with the business that you are offering in a franchise... anyone could have this just like you do if they too joined this franchise company. Of course you have to back this up, but that is the message that fuels the phone calls and emails from interested buyers. Put together a great web presence, in today's market your website IS your store front, if you aren't looking the part online people won't take you seriously. Do PR work, try to get in print - it brings a certain level of credibility that online marketing cannot match. Once you have this market electricity, you need to funnel that interest into your lead generation system.

Lead Machine. It is critical to keep in mind that as a new franchise organization, you are running a new business. When you first opened the doors to your business, did you advertise? Did you run an ad in the paper? Did you work hard to create a marketplace for what you were doing? Of course you did, the same process needs to be in place for your new franchise model. Without advertising and lead generation it is very difficult to sell and volume of franchise locations. There are countless options to generate good leads. Pay Per Click Marketing, franchise lead generation sites, print, trade shows, PR work, SEO marketing and many more, the key is to build a great plan that incorporates enough avenues to consistently generate a solid lead flow so that you have qualified franchise candidates to talk to each and every day.

Have a great Pitch. Once you have people on the phone, it is important to have a great presentation. Why should they consider buying into your franchise? What makes you so special that someone should pay you $35,000 up front and a percentage of sales forever? The answer should flow very naturally. "We are... we provide training... support... This means to YOU that... and YOU will receive... and YOU will benefit from... " This includes having the collateral materials, PowerPoint presentations, fliers, printed materials and other items that go hand in hand with your selling anything... look and act the part and always remember that perception is reality to most people.

 

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Businesses are realizing that they require a marketing agency that takes a holistic approach to their online web presence and digital marketing strategy.

Contact us today to learn more about Marketing your Franchise Business.


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Franchise Email Marketing Financing Deals North Carolina

Franchise Email Marketing Financing Deals North Carolina