Jumpstart your Franchise Business with Our Proven to Convert Franchise Marketing Services in Oak Ridge
Running a successful franchise in multiple locations and optimizing each one for maximum engagement and recognition in their local markets is definitely one of the most difficult tasks for a business leaders. Yes, you should trust your franchisees to do a stellar job and manage their branches in an efficient and effective way, but only if you have done your part of the job beforehand.
So, what is your job? As a franchisor, your job is to create a strong overarching marketing strategy that will help every branch maximize its marketing potential while ensuring brand consistency every step of the way. To that end, here are the most effective ways you can create a winning franchise marketing strategy.
If you want to make a business successful you should advertise for it as much as possible locally but keep it simple. The same is true for a franchise business. When you just open your franchise, how are people supposed to know you are there unless you let them know. Or if you have already been opened for some time, how will keep existing customers and attract the new customers? The key to this is advertising for your franchise locally. Yes, your franchisor may offer a great marketing plan, but you want to add to it to increase sales. Or, your franchise may not offer a marketing plan at all. Either way there are several ways you can advertise for you franchise to generate business and stay successful from the beginning!
One great way to advertise is how you present yourself. You should present yourself so that you stand out and people remember you, in a good way of course. Also represent your franchise business. If you own a surf ware franchise, you would not really be able to promote it in a suit. If you support what you sell or provide you will attract others to check it out. If someone complements you on something, how great would it be to say "Thanks, I actually sell this at...., you should come check it out". This is such a simple way to advertise your franchise.
Also, get business cards with your name and location and be personable. I remember being on a plane ride home alone. A nice man, dressed professionally was sitting next to me. He started a conversation with me about our destination and other small talk. After we had talked about why we going there for some time (I was going home and he was on business) he handed me his business card and said he was opening a new restaurant in my area and to come by and check it out. He also gave me a coupon for a free appetizer. Well, I did go to his restaurant and I told many people about it since I enjoyed the experience. This brings out two other ways you can advertise locally for your business. Offering something for free or discounted and word of mouth!
People love free stuff! So, if you can think of something to offer or a great deal you can attract people to come in. Even if it is something small like a free drink on certain days. Sometimes you have to give a little to get a lot! You still have to let people know it is there. So like the guy above did be personable and promote yourself!
The other key thing is word of mouth advertising. This can be a great way to get new customers into your franchise and it is FREE! If someone has a good experience they will share it with others and then they will want to check things out also. However, keep in mind this can be turned around quickly, so make sure you are only giving people good things to talk about.
Franchise Marketing Strategies to Bring in Clients During the Slow Season
Franchise Marketing - Step it Up a Notch!
Deciding to join a franchise family is a great opportunity with many benefits. Many of these benefits you will not receive if choosing to open your own independent business. You will receive training on the franchise system, you will be part of a big network that can provide assistance to you when needed, and you will be investing in a business that has a higher rate of success than an independently owned business. But another great benefit you will receive is a marketing advantage! Not only would you be buying a well known name or brand, but should receive additional marketing for your franchise!
When you decided to purchase a franchise you will need to consider the marketing plan that the franchisor provides. A marketing plan outlines the specific actions you intend to carry out to interest potential customers and clients in your product and/or service and persuade them to buy the product and/or services you offer. So, this is something that the franchisor will provide per your franchise contract with them. The marketing that the franchisor provides is a big reason why franchisors have a higher potential for success, so if you don't agree with the plan or there isn't one look for a different franchise.
Marketing for your franchise is an important facet to running your franchise successfully. You will want to ensure that your franchisor offers a great marketing plan that will help generate business for your franchise. The franchisor will have a fee that you will pay for marketing. Since, this is something that you will be paying for, so make sure you get the most for your money.
The marketing plan should cover such expenses as print advertisements, TV commercials, and direct mailings to both potential and existing customers. Also a good plan to look for is one that covers fees that you may pay for advertising agencies for in-house marketing. You want to make sure that you are reaching any potential customers so you will need to have advertisement in as many different forms as possible. For example, if you only put a newspaper ad out, only the people who read that certain section of the paper will see your advertisement. You will want to make sure that their plan is suited for what you are selling, and that it reaches out to a wide variety of people. You will be limiting your franchises success if your franchisor does not have a complete and effective marketing plan.
Another aspect to consider is whether the franchisor will listen to marketing suggestions from franchisees about future marketing. A good franchisor will, since this is a way to stay fresh with their marketing and gain many new ideas that can lead to successful for the whole franchise family. Times are always changing so in order to keep up with them you do have to change a little. What worked 15 years ago, is most likely not what is going to work currently!
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